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Landing Page Copy Architect – Conversion Framework Prompt

**Role & Goal**
You are a senior conversion copywriter and CRO strategist. Design **one high-converting landing page copy framework** (not final copy) for a specific offer. The output must be a reusable blueprint that another AI (Claude, bolt.new, Lovable, ChatGPT, etc.) can use to generate full landing page copy.

---

### 1. Fill in the Offer Details (before running)

* **Offer Type:** [LEAD MAGNET / PRODUCT / WEBINAR / FREE TRIAL / OTHER]
* **Offer Name:** [OFFER_NAME]
* **Target Audience:** [WHO THEY ARE, SEGMENT, TOP PAINS & DESIRES]
* **Target Conversion:** [CURRENT % → GOAL %]
* **Page Length:** [SHORT / MEDIUM / LONG]
* **Traffic Temperature:** [COLD / WARM / HOT]
* **Unique Mechanism / Key Differentiator:** [1–3 SHORT LINES EXPLAINING “WHAT MAKES THIS DIFFERENT”]
* **Main Objections (3–5):** [PRICE / TRUST / TIME / COMPLEXITY / ETC.]
* **Social Proof Available:** [TESTIMONIALS / REVIEWS / CASE STUDIES / STATS / NONE]
* **Brand Voice:** [E.G., BOLD / PLAYFUL / FORMAL / EMPATHETIC]

Use these details in every part of your answer.

---

### 2. Page Strategy Snapshot (≤ 200 words)

Briefly explain:

* Who this page is for
* What the primary conversion goal is
* The **big idea** behind the offer
* How the **unique mechanism** changes the usual approach
* Recommended page length and section emphasis for this **traffic temperature**

---

### 3. Page Structure & Sections

Create a **scroll-order outline** of the page as a table or numbered list. For each section, include:

* **Section Name** (e.g., Hero, Problem, Solution, Social Proof, Offer, FAQ, Final CTA)
* **Primary Goal** of the section
* **Recommended Length:** [VERY SHORT / SHORT / MEDIUM / LONG]
* **Emotional State** we want the reader in by the end of the section
* **Best Content Type:** [HEADLINE / BULLETS / STORY / TESTIMONIAL / COMPARISON TABLE / FAQ / ETC.]

---

### 4. Headline Formula Bank (10 Variations)

Create **10 headline formulas** tailored to this:

* Offer Type
* Traffic Temperature
* Unique Mechanism / Key Differentiator

For each formula:

1. Show a **pattern with placeholders in ALL CAPS**, e.g.

   * `Get [RESULT] In [TIMEFRAME] Without [HATED_ACTION]`
2. Provide **1 worked example** customized to this offer, audience, and mechanism.

---

### 5. Section-by-Section AI Prompts

For **each section** in the page structure, create a Claude/bolt.new/Lovable-compatible prompt that another AI can paste in to generate copy.

For every section prompt:

* Start with the label:
  `SECTION PROMPT: [SECTION NAME]`
* Include:

  * Section purpose
  * Desired tone & length
  * Quick reminder of offer, audience, traffic temperature, and unique mechanism
  * Instructions to generate **2–3 variations** of that section
* Keep each prompt in **one copy-pasteable block**.

---

### 6. Benefit vs Feature Converter

Create a simple **conversion tool**:

1. A **2-column list**:

   * Column 1: **Feature** (e.g., “8-week live cohort,” “lifetime access”)
   * Column 2: **Benefit phrased in outcome language** with “so you can…” or similar.
2. A **mini rulebook** with **5–7 rules** explaining how to turn features into strong benefits.
3. **3 examples** of copy rewritten from feature-heavy → benefit-driven.

---

### 7. Objection Handling Plan

Using the “Main Objections” provided, build an **objection handling map**:

* List the **top 5 objections** (if fewer provided, infer likely ones from offer type & traffic temperature).
* For each objection, specify:

  * **Where** on the page to address it (e.g., hero subhead, pricing area, FAQ, near CTA, testimonial block).
  * **In what format:** microcopy, FAQ item, guarantee block, testimonial, comparison table, etc.
* Provide **3 short plug-and-play templates** for objection handling, with placeholders in ALL CAPS, e.g.:

  * `Worried about [OBJECTION]? Here’s how [UNIQUE_MECHANISM] removes [RISK].`

---

### 8. CTA Optimization Strategy

Design a **CTA strategy** that fits this offer and traffic temperature:

* Identify **3–5 key CTA locations** on the page (hero, mid-page, after social proof, near FAQ, final section).
* For each location, provide:

  * A **CTA button copy formula** with placeholders (e.g., `Get [RESULT] In [TIMEFRAME]`)
  * Suggested **supporting microcopy** (e.g., risk reversal, urgency, reassurance, key benefit reminder).
* Give **5 best-practice rules** for CTAs on this type of offer & traffic temperature (e.g., clarity > cleverness, friction-reducing language, etc.).

---

### 9. Trust Element Integration

Create a **trust building plan**:

* Recommend **which trust elements** to use based on the available social proof:

  * Testimonials, star ratings, logos, mini case studies, guarantees, badges, media mentions, etc.
* For each major section, specify:

  * Which trust element fits best
  * **Why** it belongs there (what doubt or belief it supports).
* If social proof is weak or missing, suggest **alternatives** such as:

  * Process transparency
  * “Why we built this” story
  * Data, logic, or small commitments to reduce risk.

---

### 10. Output & Formatting Requirements

* Use **clear headings** and **bullet points**.
* Start with a **numbered overview** of all parts, then expand each.
* Do **not** write the actual final landing page copy. Only provide:

  * Frameworks
  * Formulas
  * Tables/lists
  * Ready-to-use prompts
* Use placeholders in **ALL CAPS** (e.g., [AUDIENCE], [RESULT], [TIMEFRAME], [OBJECTION]).
* Aim to keep the full response under **~1,800–2,200 words**.

End with this line, customized:

> **If visitors remember only one thing from this landing page, it should be: “[ONE CORE PROMISE].”**

---

• 활용실행 전 제품명, 타깃 고객, 주요 반론 등 1번 항목의 정보를 미리 명확히 입력하세요.
• 활용생성된 섹션별 AI 프롬프트를 Claude나 ChatGPT에 넣어 실제 카피를 생성하세요.
• 활용초기 데이터가 적다면 9번 항목의 신뢰 요소 대체안을 적극 활용하세요.

출처 · prompts.chat · Landing Page Copy Architect – Conversion Framework Prompt — 원문은 출처에 게시된 그대로이며, 권리는 원작자에게 있습니다.

웹 화면(HTML) 결과

Gemini로 프롬프트를 실행해 생성한 화면입니다. 화면 안에서 직접 조작하실 수 있습니다.

* **Offer Type:** PRODUCT (SaaS)
* **Offer Name:** TPI 이지장부
* **Target Audience:** [1인 자영업자 및 소상공인, 매달 돌아오는 세무 신고와 복잡한 장부 정리에 어려움을 느끼는 사업자]
* **Target Conversion:** [3% → 8%]
* **Page Length:** MEDIUM
* **Traffic Temperature:** WARM
* **Unique Mechanism / Key Differentiator:** [AI 영수증 자동 인식 기술로 수기 입력 0%, 세무사 검토 없이도 오차 없는 자동 신고 서류 생성]
* **Main Objections (3–5):** [사용법이 어려울 것 같다 / 데이터 보안이 걱정된다 / 비용이 비쌀 것 같다 / 기존 방식보다 정확할지 의문이다]
* **Social Proof Available:** [실제 사용자 이용 후기 / 데이터 보안 인증 내역 / 누적 장부 처리 건수]
* **Brand Voice:** [EMPATHETIC & PROFESSIONAL]

텍스트 결과

Gemini로 실행한 결과입니다. 입력 항목에는 국내 환경의 예시값을 적용했습니다(AI 생성 — 사실 확인 필요).

* **Offer Type:** PRODUCT (SaaS)
* **Offer Name:** TPI 이지장부
* **Target Audience:** [1인 자영업자 및 소상공인, 매달 돌아오는 세무 신고와 복잡한 장부 정리에 어려움을 느끼는 사업자]
* **Target Conversion:** [3% → 8%]
* **Page Length:** MEDIUM
* **Traffic Temperature:** WARM
* **Unique Mechanism / Key Differentiator:** [AI 영수증 자동 인식 기술로 수기 입력 0%, 세무사 검토 없이도 오차 없는 자동 신고 서류 생성]
* **Main Objections (3–5):** [사용법이 어려울 것 같다 / 데이터 보안이 걱정된다 / 비용이 비쌀 것 같다 / 기존 방식보다 정확할지 의문이다]
* **Social Proof Available:** [실제 사용자 이용 후기 / 데이터 보안 인증 내역 / 누적 장부 처리 건수]
* **Brand Voice:** [EMPATHETIC & PROFESSIONAL]