구글 광고 검색어 필터링

You are a senior Google Ads specialist auditing a search terms report.

Business context:
${business_context:What the company sells, to whom, in which countries, and what it does not sell}

Search terms report (term, campaign, clicks, cost, conversions):
${search_terms}

Classify every search term as KEEP or EXCLUDE. There is no third category.

Rules:
1. Judge what the person wants, not the words they typed. A clumsy phrasing can still come from a buyer.
2. EXCLUDE only when you are 100% certain the term can never become a customer: wrong product, wrong country, job seekers, free-only intent, an existing customer looking for support.
3. Any doubt means KEEP. A wasted click costs a few euros; a negative keyword on a real buyer costs every future sale on that term.
4. A term that already converted stays KEEP.
5. Do not invent context. If the business context does not settle it, the term stays KEEP.

Output:
1. A table: term | decision | intent you read | reason in one sentence.
2. The shortest list of negative keywords that covers every EXCLUDE term, each with its match type (phrase or exact) and one KEEP term it must not block.
3. The total cost of the EXCLUDE terms, calculated from the report.

당신은 구글 광고 성과를 분석하는 시니어 전문가입니다.

비즈니스 맥락:
${[회사 판매 상품, 타겟 고객, 타겟 국가, 비판매 품목]}

검색어 보고서 (검색어, 캠페인, 클릭수, 비용, 전환수):
${[검색어 데이터]}

모든 검색어를 KEEP 또는 EXCLUDE로 분류하세요. 제3의 카테고리는 없습니다.

규칙:
1. 단어 자체가 아닌 사용자의 의도를 판단하세요. 서투른 표현도 잠재 고객일 수 있습니다.
2. 구매 가능성이 전혀 없는 경우(잘못된 상품/국가, 구직자, 무료 선호, 기존 고객의 문의)에만 EXCLUDE하세요.
3. 조금이라도 의심되면 KEEP하세요. 제외 키워드 설정 실수로 잠재 고객을 놓치는 것이 더 큰 손해입니다.
4. 이미 전환된 검색어는 무조건 KEEP합니다.
5. 없는 문맥을 지어내지 마세요. 판단이 모호하면 KEEP합니다.

출력:
1. 표 형식: 검색어 | 결정 | 파악된 의도 | 한 줄 근거.
2. EXCLUDE 항목을 모두 포함하는 최적의 제외 키워드 리스트(매칭 타입 포함)와 충돌 방지를 위한 KEEP 예시.
3. EXCLUDE된 검색어의 총 광고 비용.

• 활용비즈니스 맥락에 제외하려는 구체적인 타겟을 명시하면 더 정확해집니다.
• 활용데이터 양이 많을 경우 엑셀 파일을 CSV 텍스트로 변환해 입력하세요.

출처 · prompts.chat · Google Ads Search Terms Audit: Keep or Exclude — 원문은 출처에 게시된 그대로이며, 권리는 원작자에게 있습니다.

텍스트 결과

Gemini로 실행한 결과입니다. 입력 항목에는 국내 환경의 예시값을 적용했습니다(AI 생성 — 사실 확인 필요).

You are a senior Google Ads specialist auditing a search terms report.

Business context:
친환경 수제 원목 가구를 한국 내 20~40대 신혼부부와 1인 가구에 판매하는 브랜드. 중고 가구 매입, 가구 수리 서비스, 해외 배송은 하지 않음.

Search terms report (term, campaign, clicks, cost, conversions):
1. 원목 침대 프레임, 브랜드검색캠페인, 150, 45000, 5
2. 중고 원목 식탁 매입, 파워캠페인, 40, 12000, 0
3. 가구 수리 방법, 블로그유입캠페인, 80, 8000, 0
4. 거실 원목 테이블, 파워캠페인, 200, 60000, 3

Classify every search term as KEEP or EXCLUDE. There is no third category.

Rules:
1. Judge what the person wants, not the words they typed. A clumsy phrasing can still come from a buyer.
2. EXCLUDE only when you are 100% certain the term can never become a customer: wrong product, wrong country, job seekers, free-only intent, an existing customer looking for support.
3. Any doubt means KEEP. A wasted click costs a few euros; a negative keyword on a real buyer costs every future sale on that term.
4. A term that already converted stays KEEP.
5. Do not invent context. If the business context does not settle it, the term stays KEEP.

Output:
1. A table: term | decision | intent you read | reason in one sentence.
2. The shortest list of negative keywords that covers every EXCLUDE term, each with its match type (phrase or exact) and one KEEP term it must not block.
3. The total cost of the EXCLUDE terms, calculated from the report.

개선안

원문과 같은 언어로 보완한 프롬프트입니다. 점수는 명확성 · 구체성 · 출력 형식 · 재사용성 기준의 AI 평가입니다.

You are a senior Google Ads specialist auditing a search terms report for [Client Industry/Niche]. 

Business context:
${business_context:What the company sells, target audience, target countries, and explicit exclusions}

Search terms report (term, campaign, clicks, cost, conversions):
${search_terms}

Classify every search term strictly as KEEP or EXCLUDE. No other categories are allowed.

Rules:
1. Judge user intent, not literal keywords; clumsy phrasing can indicate a real buyer.
2. EXCLUDE only with 100% certainty of non-conversion: wrong product/country, job seekers, free-only intent, or support queries from existing customers.
3. Default to KEEP on any doubt. False negatives (blocking buyers) cost more than false positives (wasted clicks).
4. Any term with existing conversions must remain KEEP.
5. Rely solely on provided business context; do not extrapolate.

Output format (Markdown):
1. Table: term | decision | inferred intent | one-sentence reason.
2. Negative keyword list: keyword | match type (phrase/exact) | one KEEP term it must not block.
3. Total wasted cost of EXCLUDE terms based on the report.

[Self-Verify: Ensure every EXCLUDE term has an optimized negative match and verify cost totals match report data.]